Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses the social media in particular make it very easy to capture the targeted market. The study helps the advertisers to understand the benefits of online advertising. The purpose of the study is the effects of online advertisement on consumer behaviour from the perspective of Nigeria jumia customers. The variables identified in the study together with their various dimension were measured using a five point Likert scale. Pearson Correlation was used to test each of the variables. A one-tailed multivariate analysis was done using SPSS statistical software, data were collected from 100 respondents. The result shows that advertising, accessibility, and entertainment derived have positive impact on intention to continue seeking online advertising.
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This study was carried out to examine the role of effective administration in the rapid social-eco...
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Cussoniabarteria plant used in traditional medicine in the treatment of infectious diseases such as conjunctivitis, cataracts, d...
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This project is purposely for determining the effects of delay and disruption on the cost of building con...
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Food additives is a food preservation solution which involves exposes foodstuffs to a source of energy capable...
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Ureases are a group of enzymes that hydrolyse urea producing carbon dioxide and ammonia. Urease producing bacteria have shown th...
Background of the study
Many millions, if not billion of people will be able to use a range of con...
EXCERPT FROM THE STUDY
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This research is basically focused on the problems of Nigerians public service with Nigeria Television Authorit...
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